bonus.bimi.no_logo
BIMI Record Missing Logo URL
What we check
We inspect the BIMI record for an l= tag. The l= tag holds the HTTPS URL of your brand logo — without it, a supporting client has nothing to display even though a BIMI record exists.
What this finding means
The domain publishes a BIMI record, but it has no l= logo URL. The record is technically present but does nothing: BIMI's entire purpose is to point at a logo, and this one points at nothing.
This usually means an incomplete record — a v=BIMI1 published as a placeholder, or an l= tag that was dropped or left empty.
Why it matters
- No logo to show. With no
l=URL, no client can display your brand mark, so the BIMI record delivers no benefit at all. - Looks configured but isn't. The presence of a
v=BIMI1record can create the false impression that BIMI is set up, when the one tag that matters is missing.
How to fix
Add an
l=tag pointing over HTTPS to your SVG Tiny PS logo, and (for display at the major providers) ana=tag pointing to your VMC or CMC:default._bimi.example.com. IN TXT "v=BIMI1; l=https://example.com/logo.svg; a=https://example.com/vmc.pem"Confirm the logo is reachable and valid — a live HTTPS URL returning a valid SVG Tiny PS image.
How it's graded
A BIMI record with no logo URL costs 5 points in the optional Bonus category. See Grading Methodology for the full scoring model.
Evidence example
$ dig +short TXT default._bimi.example.com
"v=BIMI1;"
^ no l= tag — nothing for clients to display